The Freakingood Story
How a coffee disaster led to something extraordinary
The Disaster
It all started with the worst cup of coffee ever made. Our founder, Jake, was running late for the biggest meeting of his career when he grabbed "emergency" beans from the back of his pantry. The resulting brew was so catastrophically bad it not only cost him the meeting but sparked an obsession.
Jake had an epiphany that day: life is too short for mediocre coffee. In a city renowned for its coffee culture, why were so many of us accepting substandard beans in our daily cup?
The Obsession
What followed was a year-long deep dive into the world of specialty coffee. Jake traveled to coffee farms across Colombia, Ethiopia, and Indonesia. He apprenticed with master roasters, studied bean varietals, and became certified in coffee grading.
He converted his garage into a makeshift roastery, experimenting with different beans, roasting profiles, and brewing methods. His neighbors became unwitting test subjects, receiving unlabeled bags of beans with detailed feedback forms.
The First Batch
After 372 test batches (and one small kitchen fire), the first official Freakingood blend was born. Jake invited 50 coffee enthusiasts to a blind tasting alongside beans from Melbourne's most renowned roasters. The results were clear – his creation wasn't just good, it was freaking good.
One participant's quote summed it up perfectly: "I actually laughed out loud when I tasted it. It's that freaking good." The name stuck immediately.
Freakingood is Born
With the help of three friends who believed in the vision (and the taste), Freakingood Coffee officially launched in early 2024. We opened our small-batch roastery in Melbourne's north, committed to freshness, ethical sourcing, and creating coffee that makes people do a double-take.
Our premise was simple: we would only sell beans we were genuinely excited about drinking ourselves. No compromises on quality, no cutting corners on sourcing, and absolute transparency about our process.
Where We Are Now
Today, we're a small but growing team united by our passion for exceptional coffee. We roast in small batches multiple times per week to ensure ultimate freshness. Our beans are shipped within 24 hours of roasting, and we've developed a loyal following of coffee lovers who share our belief that coffee should be more than just a caffeine delivery system – it should be an experience.
That disastrous cup of coffee changed everything. And we're on a mission to make sure nobody ever has to drink coffee like that again.
What We Stand For
Exceptional Quality
We obsess over every step of the process, from bean selection to roasting to packaging, ensuring that every bag of Freakingood Coffee delivers an extraordinary experience.
Ethical Sourcing
We pay premium prices to farmers who share our commitment to quality and sustainability. We only work with farms and cooperatives that treat workers fairly and use environmentally sound practices.
Absolute Freshness
Coffee beans begin to lose their magic shortly after roasting. That's why we roast in small batches and ship within 24 hours, ensuring you experience the beans at their peak.
Coffee Education
We believe in sharing our knowledge. From brewing guides to origin stories, we want to help you understand what makes your coffee special and how to get the most out of every bean.
Meet the Freakingood Team
Jake Thompson
Founder & Head Roaster
The coffee disaster survivor turned obsessive. Jake's background in chemistry helps him approach roasting with scientific precision and creative flair.
Sarah Chen
Green Bean Buyer
With 8 years of experience in coffee importing, Sarah has built relationships with farmers across the globe and ensures we source only the finest beans.
Michael Okoye
Quality Control & Training
A certified Q Grader with an unmatched palate, Michael oversees our quality control process and leads our brewing workshops.
Emma Turner
Customer Experience
Emma ensures that buying from Freakingood is as enjoyable as drinking our coffee. She leads our customer service and subscription program.
Visit Our Roastery
Our roastery in Melbourne's north is open for tours and tastings every Saturday from 10am to 2pm. Come see where the magic happens, learn about our roasting process, and taste our latest creations.
We also host monthly brewing workshops where you can learn how to make the perfect cup using different methods.
Join the Freakingood Journey
We're just getting started, and we'd love for you to be part of our story. Whether you're trying our beans for the first time or becoming a regular subscriber, you're helping to spread the word that life's too short for bad coffee.